New initiatives characterise VIV Russia’s fifth edition

With less than three months to go, already 278 exhibitors from 30 countries have reserved exhibition space for VIV Russia 2011.
Friday 4 March 2011 (7 years 10 months 18 days ago)
With less than three months to go, already 278 exhibitors from 30 countries have reserved exhibition space for VIV Russia 2011. VNU Exhibitions Europe and ASTI Group, the organisers of this event for animal production and meat processing expect to welcome 300 exhibitors and to cover a surface of 9,000m² net; this is 500m² more than the last edition in 2009. VIV Russia is being organised for the fifth time. This fifth anniversary features presentations from countries such as China, Italy and France. There are also two new initiatives: a special Feedtech-Croptech Pavilion for the milling, processing, storage and handling of feed and crops and the Meat & Poultry Congress which is supported by Canada Pork International. Show dates are from 17 - 19 May in hall 7 and 8 of the International Crocus Exhibition Center in Moscow.

Growth market Eastern Europe
Eastern Europe is a growth market for the world-wide ‘Feed to Meat’ industry. The Russian government is investing heavily in agricultural development programmes. Many of these schemes focus on the feed and meat supply chain, and the pig and poultry sectors are high on the list of priorities.

Visitors campaign
VIV Russia’s visitors campaign officially starts March 15. Starting on this date visitors can preregister on the special online page on In addition, the trade fair organisers together with the exhibitors are distributing printed and digital invitation tickets in English and Russian amongst the desired visitor target groups.

Country pavilions
The presentation of countries at VIV Russia includes official pavilions from China (Beijing Tech), Italy (I.C.E. Instituto Nazionale per il Commercio Estero) and France (UBIFRANCE & Bretagne International). China is represented with 9 companies, Italy with 11 companies and France with 15 up to maximum 18 companies. There is a special presentation with Spanish exhibitors as well.

Feedtech-Croptech will be presented for the first time at VIV Russia after the recent successes of this Pavilion at various VIV exhibitions worldwide. Participants in this presentation are Amandus Kahl and Awila (Germany), Bühler (Switzerland), CPM and Van Aarsen (the Netherlands), ESE (United States), Muyang (China) and Walinga (Canada). The concept of Feedtech-Croptech involves technology for the production of feed, food ingredients/inputs and fuel. The participating companies focus on the primary processing phases of crops. More specifically, the concept fully covers the production of feed, pre-mixes, pet food, flour, vegetable oil, raw material feedstuffs and (ingredient) foodstuffs, biomass and biofuel products.

Meat & Poultry Congress 2011
On May 17, the first day of VIV Russia, Canada Pork International will be organising its summit in the shape of a high level conference event for the pig related visitors to the exhibition. This event is especially interesting for industry stake holders and policy makers. High-ranking speakers will focus on new opportunities for the development of meat production and trade. The conference will be opened by the First Deputy Prime Minister of Russia Mr. V.A. Zubkov and the Minister of Agriculture of Canada Mr. Gerry Ritz. As well as this, the trade fair organisers are preparing a conference which focuses on poultry and dairy.

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