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With this award, the DLG (German Agricultural Society) honors individuals who communicate agricultural topics in an authentic, expert, and wide-reaching manner in the digital space, thereby contributing to an exchange between agriculture and society. The award ceremony, which will take place during the Young Farmers’ Party at Agritechnica 2025 on 14 November, will announce the winner and the second and third place.
Agri influencers take their followers with them digitally into the fields, barns, and tractor cabs, and engage openly with the press and the public. Through the DLG Agri Influencer Award, their visibility is increased and their communication efforts are supported long-term. The international award has been presented annually by the DLG since 2022.
This year, for the first time, the first, second, and third place will be awarded in each of the two categories: “German-speaking” and “International.”
DLG Agri Influencer finalists
International category
- Tom Carlisle @DalesFarmer (www.instagram.com/DalesFarmer)
Tom Carlisle runs a farm in northern England with his family, where they raise sheep, grow forage crops, and offer agrotourism experiences. On Instagram, he’s developed his own warm and witty style of sharing everyday life and work on the farm. With a passion for storytelling, he writes and performs songs on current topics, and even turns the lively antics of lambs into humerous sports commentary.
The jury couldn’t stop watching the videos from this true creator, and especially praised the authenticity and distinctive presentation of his content.
Based in Cracoe, UK, he currently has 32,400 followers on Instagram under the handle @DalesFarmer - Franco Speranza (@franco_speranza; www.instagram.com/franco_speranza)
Franco Speranza is a young farmer who runs an arable farm with his family in Central Argentina. On social media, he shares insights into their daily work—sometimes with a splash of motorsport events. His content covers a wide range of topics and comes across as approachable and light-hearted thanks to his friendly interactions with followers. But on closer look, it’s also skillfully produced videography, with a strong sense of rhythm that captures both detailed moments and sweeping, almost cinematic panoramas.
The jury highlighted his refreshing video style, which makes even complex topics highly engaging and easy to digest.
Franco Speranza is from Bell Ville, Argentina, and currently has 228,000 followers on Instagram under the handle @franco_speranza. - Noah Young (@TheShilohFarm; www.instagram.com/theshilohfarm)
Noah Young and his wife set up their own farm in Nebraska, USA, where they share insights into gardening, animal husbandry, regenerative agriculture, and modern rural family life. On social media, Noah doesn’t shy away from addressing challenges in the industry. His account covers a wide range of topics and video styles, and through his friendly, humorous, and above all creative storytelling, he builds a bridge between producers and consumers.
The jury praised the high quality of his content and the way he elevates the image of agriculture beyond its usual circles.
Noah Young is from Kenesaw, Nebraska, USA, and currently has 744,000 followers on Instagram under the handle @TheShilohFarm.
German category
- Patrick Danuser (@danuser_hof; www.instagram.com/danuser_hof)
Patrick Danuser and his family live in the Rhine Valley, Switzerland, where they raise suckler cows and broiler poultry, and grow field crops and vegetables. On Instagram, he communicates in Swiss German with German subtitles and uses strong hooks to connect with his audience in a both humorous and authentic way. Alongside fascinating insights into farming life, he also addresses topics like potato theft and keeps his account well-organized with content-driven, hashtagged thumbnails.
The jury is impressed by the high quality of his engaging social media work.
Patrick Danuser is from Bad Ragaz in Switzerland and currently has 45,200 followers on Instagram under the handle @danuser_hof. - Nina Kleine (@hof_zur_haskenau; www.instagram.com/hof_zur_haskenau/)
Nina Kleine lives with her partner Willi Gerdemann on his farm in Westphalia, Germany, where she shares insights into turkey farming, arable crop production and rural life. Nina’s content covers everything from fattening poultry to harvesting potatoes and other seasonal tasks. With a wink and a warm tone, her account feels relaxed and approachable—like chatting with neighbors over the garden fence.
The jury praised the well-balanced mix of entertaining and informative content, showcasing a type of farm operation rarely seen, and noted her authentic and skillful approach to running a social media channel.
Nina Kleine hails from Münster in Westphalia and currently has 40,900 followers on Instagram under the handle @hof_zur_haskenau. - Philipp Pelzer (@philipps_farmlife; www.instagram.com/philipps_farmlife)
Philipp Pelzer runs a farm with his family North Rhine-Westphalia, where they raise bulls, grow crops, and produce energy. For years, he’s been active in digital agricultural outreach. With humor, he picks up on memes and social media trends, adapts them to the farming world, and explains his work in a way that’s easy for outsiders to understand. His content brings agriculture up close—often with his face speaking directly to the camera.
The jury commended his consistent work over the years, including his willingness to engage with controversial topics.
Philipp Pelzer is from Rahden in northern North Rhine-Westphalia and currently has 55,400 followers on Instagram under the handle @philipps_farmlife.
October, 2025 - DLG
