VIV Asia 2013

VIV Asia: the complete Feed to Meat supply chain

In its role as international platform on animal production and meat processing, VIV Asia showcases the industry's developments by the Feed to Meat concept.

Feed to meat concept
Feed to meat brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety. VIV Asia will represent every step in the meat production process.

Conference Program
Related topics will be featured in the Special Themes and the Conference Program.

Health issues
Consumer attitude and behaviour towards food is rapidly changing on a worldwide scale. There is a strong focus on health issues including healthier food.

Extended shelf life
The demand for convenience food products, in smaller ready-to-eat portions, is on the rise. Consequently, the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Packaging is becoming more important in the selling process; fresh foods should be conveniently packaged and easy to store.

Meat safety
Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.

Improving
To stay current with these developments, today’s meat business is about improving:

- yield         - traceability        - profitability
- quality      - portioning         - efficiency
- hygiene     - performance     - transparency

Meat producing and (further) processing companies adapt and improve their production processes to meet the demands. International food quality institutions developed standards for quality assurance and secured traceability.

From feed to meat
The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in.

Meat safety is a global business - it’s your business!