Minnesota Pork Board Engage: The Power of Shared Values

9 a.m.                    Registration

9:30                        Welcome from MN Pork staff

                                Introductions

                                Welcome and review of the day - CFI staff

10:00                     The Power of Shared Values

Erosion of Consumer Trust: Why the Disconnect?
Today's Consumer: CFI Research on Consumer Attitudes and Trends
Why Shared Values Work

10:30                     Engage in Three Steps  

11:15                     Consumer Role Plays                    

Noon                      Lunch 

12:30 p.m.           What You Say Matters

12:45                     Small Group - 2 groups / 30 minutes in each breakout

Pork Insight and Terminology
Developing your personal value based messages

2:00                    Break      

2:15                    Engage Principles in Social Media

2:50                     Consumer Role Plays

3:15                        Discussion, Wrap-up and Evaluation

3:30                        Adjourn