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Adding value in the pig meat supply chain: tools, policies and practi

Friday7Feb20142014-02-072014-02-07
Fiera Verona, Sala B, Italyhttp://www.crefis.itinfo@crefis.it
Adding value in the pig meat supply chain: tools,  policies and practi








Program 
 
14.30 – Registration 
 
14.45 Session opens 
 
15.00 The Spanish Case: PDOs’ role in enhancing the value of pig meat 
production, Juan Luis Criado, expert of the Spanish pig meat sector. 
 
15.20 The British case: farmers’ and retailers’ marketing strategies for pork, 
Maria Giovanna Righetto and Isabella Casella, Crefis researchers. 
 
15.40 The importance of genetics to enhance Italian pig meat value Maurizio 
Gallo, ANAS Director. 
 
16.00 How can we increase Italian pig meat value? Producer Organizations’ point 
of view , Lorenzo Fontanesi, OPAS and Unapros President. 
 
16.20 The role of the pig meat processing industry in increasing Italian pig meat 
value, Aldo Radice, ASSICA Co-Director. 
 
16.40 Italian pig meat sector: strategies to overcome the crisis. Gabriele Canali, 
Crefis Director. 
 
17.00 Debate and conclusions.