There are still funds available in the program for the current year to can help small U.S. companies attend international and approved domestic shows with large international attendance and assist with international travel costs. As a requirement of the USDA Branded Products Promotion Program, all participants must set measurable performance goals based on export sales to targeted markets. The companies also must report on the number of business contacts made at trade shows and sales of new products launched with USDA Market Access Program funds.
http://www.usmef.org/TradeLibrary/News09_0701a.asp