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Genesus signs record breaking deal in Russia

Genesus is pleased to announce the signed contract between Russian Company Ariant of the Chelyabinsk Region and Genesus Inc.

30 May 2013
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GenesusThis is the largest Swine Importation between Canada and Russia ever undertaken. Eight 747's will deliver 6,300 Genesus breeding animals including registered purebred Duroc, Yorkshire and Landrace.

The signing ceremony and reception was held at the Moscow residence of Canada’s Ambassador Sloan with Canada’s Agriculture Minister Gerry Ritz, Ariant Director Alexander Askenov and Jim Long, President & CEO – Genesus Inc.

Minister Ritz had this to say:

“This contract is significant for Canada, there has never been so many purchased at one time from our country.”

Ariant currently produces 300,000 head per year. Ariant has a “field to fork” strategy with land holdings, grain production, feed mills, meat processing and a network of 350 branded stores, for the Genesus natural pork product.

Vsacheslav Matveyev – Director Ariant Swine said:

“For our new facilities we need the best breeding animals so our partner became Genesus. Formerly Ariant bought from Austria and Denmark. Their pig industry has small farms we needed genetics designed for a large scale production. Canada and Russia have similar large scale Agro-holdings with very similar climate.”

Deputy Prime Minister of Chelyabinsk region, Ivan Felkin at the reception underlined the importance of co-operation with Genesus for the development of the region.

“Interaction with the Canadian Company Genesus will allow our region to increase the intensity and development of our swine industry. The agreement with Genesus I rate as the beginning of a progressive co-operation of combining elite Genesus pigs from the country of the Maple leaf and their Canadian Experts to bring the most advanced technology to the field of pig breeding to the Urals”

“Ariant is one of the leading Agro-businesses of Russia. Genesus is extremely pleased to partner with Ariant, a company with a visionary “field to fork” strategy. We see this agreement as a further affirmation of Genesus’ Global reach.”– Jim Long, President & CEO, Genesus Inc.

May 29, 2013 - Genesus

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