TwitterLinkedinWhatsAppTelegramTelegram
0

Danish Crown announces major partnership with Alibaba’s Win-Chain

Danish Crown, and Alibaba’s Win-Chain have today signed an agreement on weekly deliveries of 250 tonnes of Danish pork from Danish Crown’s new factory in China for five years. The agreement is worth at least 300 million euro (2,5 billion RMB).

7 November 2018
TwitterLinkedinWhatsAppTelegramTelegram
0

Even before the first pork chop based on Danish raw material has been cut and packaged at Danish Crown’s new processing facility in China, the ‘sold-out’ sign is going up. All the capacity at the new plant will be used to supply Win-Chain, Alibaba’s data-driven aggregated global sourcing platform for perishable food.

- It is fantastic for Danish Crown to land such a big contract with Win-Chain and the Alibaba Group. At one fell swoop, our products will be made available on Win-Chain’s digital platforms and also in the Alibaba-owned supermarket chains throughout the Shanghai region, says Jais Valeur, Group CEO.

Danish Crown has been cooperating closely with the Alibaba Group since the two companies signed an agreement in August 2017 on the sales and marketing of Danish Crown products on Alibaba’s Tmall, the largest B2C platform for international and Chinese brands and retailers. From summer 2019, this cooperation will be extended to embrace a far wider range of products which will all be processed and packed at the Danish Crown factory in Pinghu outside Shanghai.

- Danish produce enjoys an excellent reputation and Danish Crown products already have a large and loyal customer base in China. Danish Crown’s integrated farm-to-fork production ensures produce of a uniformly high quality, and Chinese consumers are also attracted by the strong focus on innovation and sustainability. We look forward to working closely together to bring quality Danish meat products to the over 600 million annual active consumers on Alibaba’s platforms’, commented Richard Wang, Managing Director Fresh Meat in Win-Chain.

Danish Crown has successfully exported pork to China for a number of years, but until now, customers have mostly been Chinese distributors and processing companies. However, consumption patterns in China are changing rapidly, and getting closer to the Chinese consumer is one of the cornerstones of Danish Crown’s strategy.

- The Chinese market is evolving very rapidly at the moment, and there are actually three things happening all at once. First, e-commerce is exploding, with consumers buying the products they want online and having them delivered to their front door only a few hours later. In my view, Shanghai now has the world’s most advanced market for e-commerce. Next, instead of buying fresh meat at the so-called ‘wet markets’, consumers have started purchasing retail-packed products in the supermarkets, in exactly the same way that we shop in Denmark. Finally, a growing number of Chinese are eating out, similar to the trend we are seeing in the US and Europe. We are now moving further up in the value chain in China, and I see significant potential in this, says Jais Valeur.

In the spring, Danish Crown broke the ground for the group’s first processing facility in China. The 17,000-square-metre new facility will be sited less than 100 km from Shanghai. It has been designed to produce 14,000 tonnes of processed products a year, first and foremost for the more than 25 million people living in Shanghai, but also for the rest of the Chinese population, which currently stands at almost 1.4 billion people.

Win-Chain and Danish Crown signed the contract today at the CIIE-exhibition in Shanghai.

November 6, 2018 - Danish Crown

Article Comments

This area is not intended to be a place to consult authors about their articles, but rather a place for open discussion among pig333.com users.
Leave a new Comment

Access restricted to 333 users. In order to post a comment you must be logged in.

Related articles

DAT-Schaub expands its activities in China

03-Apr-2018

Danish Crown’s subsidiary DAT-Schaub has acquired a majotity stake in Shanghai Natural Casing Company. The purpose of the acquisition is to gain additional capacity in the selecting and processing of natural casings for sausage and salami production.

A satisfied group on the 19th of March following the sale of DK-Foods to Danish Crown and Tulip Food Company. From the left is seen Tulip's CFO Henrik Weihrauch, the board members Per Fischer Larsen and Steffen Ramsgaard from DK-Foods, Tulip's CEO Kasper Lenbroch, partner Per Høholt from May Invest Equity and Kasper Orloff, who is the VP Corporate Secretary at Danish Crown.

The Danish Crown group acquires pepperoni giant DK-Foods

20-Mar-2018

Through the acquisition of the Danish pepperoni giant DK-Foods the Danish Crown group will become European market leader in pepperoni toppings for pizzas. DK-Foods will operate as a separate business unit under Danish Crown's subsidiary Tulip Food Company and will spearhead the group's global focus on pizza toppings.

Gzella becomes a part of Sokolow

14-Feb-2018

The Sokolow Group - one of the leading companies in the Polish meat market -announces its intention to buy the companies belonging to the Gzella Meat Group, a well-known and valued meat producer in the northern part of Poland.